Our story

Zemst · founded in 2024

A real wedding gave us the question. Guests gave us the answer.

The Joyfully Invited team at the Start it at KBC 2024 cohort
The team · Start it @KBC 2024 cohort

The origin

What happens to all the moments guests notice?

Joyfully Invited began while Sebastien and Annelies were planning their wedding. Guests already photograph the whole day, but the results scatter across phones, group chats, and folders. Annelies remembered the disposable cameras people love using at weddings and asked what that feeling could become online.

Sebastien and Roy built the first version around an intentional 24-shot browser camera, Photo Bingo, and a live venue wall. The first pilots made the social value obvious: people were not excited by storage; they were excited by playing together and seeing the celebration take shape immediately.

A separate wedding-site experiment completed the thought. If a beautiful mobile page and a personal soundtrack can make guests feel something before the day, the experience should not begin at the QR code. And if guests make the memories together, it should not end as an unstructured gallery either.

What the pilots taught us

The magic is social, immediate, and personal.

  1. 01

    Participation beats passive uploads

    Photo Bingo gave guests a social reason to notice people and moments beyond their own table.

  2. 02

    Immediate feedback changes the room

    Seeing new frames reach the live wall made the experience feel shared while the celebration was still happening.

  3. 03

    The first screen matters too

    A separate mobile wedding-site experiment, including a personal soundtrack, showed that anticipation deserves the same care as the event night.

Where we are now

Building the connected celebration.

The direction is a complete guest story: a beautiful event page and RSVP before, browser-based participation and a live wall during, then an interactive memory capsule with chapters, downloads, messages, and an optional printed book after.

We are not presenting that as a finished self-service platform. We are opening a guided early release, working directly with a small number of couples, planners, and venues, and turning their real expectations into the product we should ship.

Tell us about your wedding

What guides the work

Four promises we can be held to.

  1. I

    One story, not a stack of tools

    The event page, guest participation, and memory capsule should feel like chapters of the same celebration.

  2. II

    Guest-made, host-curated

    Guests contribute the unexpected perspective. The couple decides what becomes part of the shared memory.

  3. III

    Quiet technology belongs in the room

    No app download and no software theatre. The interface should support the celebration, then get out of its way.

  4. IV

    Earn trust before scale

    We would rather support a small number of real events well, learn honestly, and make the product dependable from evidence.

The people

A small team, close to every event.

Sebastien De Couvreur

01 · Founder & CEO

Sebastien De Couvreur

Recently married, and shaping the complete guest journey from first invite to memories made together.

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Roy Heerkens

02 · Co-Founder & CTO

Roy Heerkens

Builds the guest camera, prompt engine, live wall, and the systems that need to hold up in a busy room.

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Maria Andrea Cosma

03 · Content & Community

Maria Andrea Cosma

Keeps the experience human, listens to hosts and guests, and helps every event retain its own voice.

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Help us make the next celebration better than the last.

We would love to hear from couples, planners, and venues who care about the full guest experience.

Start a conversationFor planners and venues